Lucky Charms
When one of the longest running cereal brands asks you to create a family-friendly outdoor AR game, you make sure it’s magical.
What we did
Design · Development · AR
The Challenge
Sometimes making things simple is the hardest challenge of all. The Magic Gems game needed to:
- Be easy for anyone to pick up
- Be played outside
- Magically bring night mode to a daytime experience.
The Solution
A scavenger hunt! And for this particular one, we utilized a vertical dark mode overlay that, via AR, transformed the real world (through users’ cameras) into a magical dark version.
We used a player’s GPS and Google maps to help them find a safe park to walk around while searching for their virtual charms.
October 2022
Featured in Adweek’s Top 10 outstanding food and beverage projects.
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