“UNTAMED is a trusted and collaborative partner, we can always rely on them to partner in solving the challenges that come with any project.”
Nick Lawhead - Client Partner
Fender
Bringing an icon to the social stage. Our motion driven, rich-media campaign for Fender really struck a chord with their social followers.
What we did
Creative Direction · 3D modeling · Animation
The Challenge
If you’ve ever held a Fender guitar in your hands, you’ll know that these finely-crafted instruments are built with an incredible attention to detail. Their design aesthetics are as premium as the price they command,and their fansa true artist will enjoy obsessing over every last dial and fret. Our 3D models demanded the same level of dedication, creating true to life replicas that would uphold the integrity of the brand while showcasing the beauty of each instrument.
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