"Brainstorming for a KiwiCo social media campaign was all about appealing to parents and caregivers, so we put ourselves in their shoes and created videos that they’d find aspirational."
Kiwico
A subscription service promoting STEM and innovation for kids of all ages—wanted help with their social media ads.
What we did
Landing Page Design · Illustration · Digital Ads
The Process
Leaning on a variety of concepts, we created ads ranging from augmenting reality with fun illustrations drawn over the top of live-action footage to breaking the fourth wall as someone scrolled through their feed to presenting fun quizzes that helped educate and entertain parents and caregivers. Through these ads, we wanted our audience to see where a kid's imagination meets reality.
Case study
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